Distribution of Magazines

Distribution of magazine 

Online 
A magazine such as XXL would use social networking to promote their magazine, as networking is becoming more common globally. Website such as snapchat and facebook allows targeted audience to get fully involve. As facebook may have a web page specially dedicated to magazine readers; this would create community of fans. This would appeal to people in early teen 16 to mid 20s. Social networks meets the need for the targeted audience as it provides updates from the magazine, giving the glimpses of what is in stock, and they carry out the advertisement by making it unavoidable as it being on social media would automatically catch the attention of the reader.  As it's a music magazine it is likely to be presented on apps such as Spotify and deezer, this could be added to a person playlist and if the person favourites that particular song, they are likely to enjoy reading the content of the music magazine and this would lead them to making a purchase.

Regular readers of magazines are likely to subscribe to a number of issues, and this would make magazine be posted to them, and this usually at a discounted price. This is easier for the audience, and ensures a regular readership for the magazine.

Shops
Local shops and supermarkets are the most common form of magazine distribution as the magazine are placed on shops shelves. Magazine are usually bought in newsagents and high street shops like WHSmith and Foyles. Magazine are publishers are likely to make their magazine front cover and contents page vibrant and different as their would be many other competitive magazine publishers

Apps 
Technology has become one of main priority- Magazine could promote their magazine using apps within phone, laptops and tablet this would mostly be target at teenagers as apps is modern and is a good resource to promote and magazine and also publish. Publisher could create an app on app stores that could be downloaded to make sells. This is a benefit for publisher and the consumer as the publisher saves money printing out copies and earns money from downloads, and the magazine is portable and  everything would be in one place. XXL company would see a major rise in young people reading magazine and also see an increase in their salary.