This is the media kit for the XXL magazine, from this survey we can conclude that male read the XXL magazine more than female. This could be because celebrities Like Nicki Minaj and Rihanna are shown pictured on the magazine exposing some of their skin which is likely to attract more male readers. This could also be because the Hip-hop genre is mostly male and males are likely to relate with the same sex doing something their enjoy. The Majority of people that buy the magazine are 25-29 year old from the African-American ethnicity. This is because the magazine mostly include the black ethnicity and this would make them feel proud of the achievements. The reason their is a high percentage of higher reader is because they are likely to able to afford the magazine as they might have a higher income than the younger readers. The percentage stated is 21+ is 83%. The other reason why it may be older readers as the magazine contains explicit images. The income for the magazine is High and this could conclude is what is making the business carry on.
Useful research into the target audience. You should have also found out about the publisher of the magazine. Vanessa
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