I used adobe illustrator to make a plan of my masthead. In my opinion don't enjoy using the software, as you could see by my creation that it didn't come out to plan. However, I do believe the software is very useful when it comes to creating things. I used a tool to make the e on my express curved.
Thursday, 20 October 2016
Tuesday, 18 October 2016
Distribution of Magazines
Distribution of magazine
Online
A magazine such as XXL would use social networking to promote their magazine, as networking is becoming more common globally. Website such as snapchat and facebook allows targeted audience to get fully involve. As facebook may have a web page specially dedicated to magazine readers; this would create community of fans. This would appeal to people in early teen 16 to mid 20s. Social networks meets the need for the targeted audience as it provides updates from the magazine, giving the glimpses of what is in stock, and they carry out the advertisement by making it unavoidable as it being on social media would automatically catch the attention of the reader. As it's a music magazine it is likely to be presented on apps such as Spotify and deezer, this could be added to a person playlist and if the person favourites that particular song, they are likely to enjoy reading the content of the music magazine and this would lead them to making a purchase.
Regular readers of magazines are likely to subscribe to a number of issues, and this would make magazine be posted to them, and this usually at a discounted price. This is easier for the audience, and ensures a regular readership for the magazine.
Shops
Local shops and supermarkets are the most common form of magazine distribution as the magazine are placed on shops shelves. Magazine are usually bought in newsagents and high street shops like WHSmith and Foyles. Magazine are publishers are likely to make their magazine front cover and contents page vibrant and different as their would be many other competitive magazine publishers
Apps
Technology has become one of main priority- Magazine could promote their magazine using apps within phone, laptops and tablet this would mostly be target at teenagers as apps is modern and is a good resource to promote and magazine and also publish. Publisher could create an app on app stores that could be downloaded to make sells. This is a benefit for publisher and the consumer as the publisher saves money printing out copies and earns money from downloads, and the magazine is portable and everything would be in one place. XXL company would see a major rise in young people reading magazine and also see an increase in their salary.
Online
A magazine such as XXL would use social networking to promote their magazine, as networking is becoming more common globally. Website such as snapchat and facebook allows targeted audience to get fully involve. As facebook may have a web page specially dedicated to magazine readers; this would create community of fans. This would appeal to people in early teen 16 to mid 20s. Social networks meets the need for the targeted audience as it provides updates from the magazine, giving the glimpses of what is in stock, and they carry out the advertisement by making it unavoidable as it being on social media would automatically catch the attention of the reader. As it's a music magazine it is likely to be presented on apps such as Spotify and deezer, this could be added to a person playlist and if the person favourites that particular song, they are likely to enjoy reading the content of the music magazine and this would lead them to making a purchase.
Regular readers of magazines are likely to subscribe to a number of issues, and this would make magazine be posted to them, and this usually at a discounted price. This is easier for the audience, and ensures a regular readership for the magazine.
Shops
Local shops and supermarkets are the most common form of magazine distribution as the magazine are placed on shops shelves. Magazine are usually bought in newsagents and high street shops like WHSmith and Foyles. Magazine are publishers are likely to make their magazine front cover and contents page vibrant and different as their would be many other competitive magazine publishers
Apps
Technology has become one of main priority- Magazine could promote their magazine using apps within phone, laptops and tablet this would mostly be target at teenagers as apps is modern and is a good resource to promote and magazine and also publish. Publisher could create an app on app stores that could be downloaded to make sells. This is a benefit for publisher and the consumer as the publisher saves money printing out copies and earns money from downloads, and the magazine is portable and everything would be in one place. XXL company would see a major rise in young people reading magazine and also see an increase in their salary.
Thursday, 13 October 2016
Friday, 7 October 2016
Thursday, 6 October 2016
Kendrick Lamar XXL media kit
This is the media kit for the XXL magazine, from this survey we can conclude that male read the XXL magazine more than female. This could be because celebrities Like Nicki Minaj and Rihanna are shown pictured on the magazine exposing some of their skin which is likely to attract more male readers. This could also be because the Hip-hop genre is mostly male and males are likely to relate with the same sex doing something their enjoy. The Majority of people that buy the magazine are 25-29 year old from the African-American ethnicity. This is because the magazine mostly include the black ethnicity and this would make them feel proud of the achievements. The reason their is a high percentage of higher reader is because they are likely to able to afford the magazine as they might have a higher income than the younger readers. The percentage stated is 21+ is 83%. The other reason why it may be older readers as the magazine contains explicit images. The income for the magazine is High and this could conclude is what is making the business carry on.
XXL magazine Kendrick Lamar
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| Front cover analysis |
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| Content page analysis |
The contents page is presented with a header which is located to the left of the magazine, the colour that is used is white and the font is enlarged bold and typed in caps lock. The fact that it is caps lock it creates and exciting vibe for the reader, as it an effective way of grabbing the readers attention as its the initial thing the reader sees. The image is captured in a long shot and clothing that is worn is black and white and this contrast with what the text. The text is formatted onto one column, this makes it look organised and classy and also the numbers are in chronological order, the fact that it is neat it doesn't lose the readers attention. The article uses direct address as one of the subheading says "pay attention" this would make the audience feel involved. The xxl magazine has two contents pages, the A sides and B side which could refer to records as they have two sides.
The double page spread is missing a title, however the article is clear it is about Kendrick as the page shows a full body shot of him. The garment worn of Kendrick includes the show of socks which shows him a casual person. Also the full body image is to reveal the whole facial attitude and body gesture The article begins with bold text " a lot of times in interview" which could mean that he wants a say in something and he wants to be heard and its a way of getting his voice out. The font size remains the same throughout the article this could be done to keep it neat and presentable. However the font size at the beginning was larger than the rest of the text, as the into is more important. The fact the intro is larger it will attract the audience and the larger writing represent a contrast between smaller and bigger text. The background for the photoshoot, one side differs from the other; one side is green and the other is pink and their is no relationship between the two colours, however the colours used could attract both male and female. Lastly, the language of the text is formal therefore this is directed for mature readers of the XXL magazine.
Wednesday, 5 October 2016
College magazine plan
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